How Three Women Became the Bad-Ass CEOs They Are Today

Who runs the world? GIRLS!


Who: Rachel Parcell, the 26-year-old Founder of the Blog Pink Peonies and Her Own Fashion Line Who Has Racked in Over $1 million in Sales to the Nordstrom

Rachel originally started blogging as a way to document her life as a newlywed. She described it as more of a life journal, or diary, for her friends and family to follow. Shortly after starting her blog, she had quite the surprise. Her wedding was featured on the cover of Utah Valley Brides Magazine and she quickly saw her stats start to rise. And with that change in who was able to see her blog, the change in what they wanted to see differed as well. Rachel quickly learned that her new audience didn't care about her weekend plans with her husband, but about her lipstick shade or where to buy the shirt she was wearing, which prompted Rachel to change her blog to the fashion blog we see today. 

Who: Katrina Lake, CEO and Founder of Fashion-based Subscription Service Stitch Fix

Katrina became an icon on Twitter shortly after making Stitch Fix public. Why? Because she's amazing, that's why. Not only did she rock a giggling and smiling accessory on her hip, her then 14-month old baby, while standing and speaking at a podium in front of hundreds of people, but Lake also became not only the sole woman to take a tech startup public in 2017, but one of the youngest female founders ever to lead a company into the public markets, and as a mother! As a woman in a male-dominated world she faced a lot of challenges. The main challenge was Lake trying to convince mostly male venture capitalists that Stitch Fix was a service women actually wanted. But now that we look at her, not only is she a bad-ass woman who manages to pull off the chicest (and I mean the chicest) of outfits, but she's also an amazing mother, wife, and CEO. 

Who: Melanie Perkins, 30-year-old Australian Native Who Has Business Making Running Through Her Blood

Melanie Perkins has been launching creative businesses since her teen years. Her first venture, designing and selling handmade scarves to sell in Perth, Australia, her hometown, launched when she was just 14. At 22, Melanie founded her next company. She moved on from scarf making and went straight to making an online system for schools to design their yearbooks called Fusion Books. Now, Fusion Books is the top yearbook publisher in Australia and has a presence in New Zealand as well as France. Now onto her third business, Canva, a business that allows anyone to create quality professional designs no matter their expertise. Today Canva has more than 10 million registered users in 190 countries. The platform is also available in 100 languages and has a photo library of more than 3 million images. It seems Melanie's creativity she had as a child is still flowing through the Aussie native today. 

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How Three Women Became the Bad-Ass CEOs They Are Today
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