M Dudukovich
Stories (1/0)
Capitalist Activism
Activism is not a commodity. It is not a product to be bought and sold and advertised. It is not a successful marketing strategy, either. Activism can neither be consumed with dollar bills, nor can it be used in advertising to sell goods. To involve activism with capitalism is to invalidate it; social justice doesn’t carry a price tag. Police brutality continues despite Kendall Jenner gifting a Pepsi to a cop, catcalling will not stop because Gillette put out a new ad campaign, and stereotypes refused to dissipate after the #LikeAGirl campaign by Always. Regardless of what today’s commercials and billboards might lead one to believe, it is impossible to put in place effective social change by merely consuming products.
By M Dudukovich5 years ago in Viva